From Access to Adoption: How Commercial Strategy Can Accelerate Health Equity

International Men’s Day offers an important opportunity to reflect on men’s health—not just physical wellbeing, but emotional, social, and mental health as well. For too long, men’s health has been shaped by silence, stigma, and social expectations that discourage vulnerability. As a clinician and healthcare consultant, I have seen how these patterns contribute to delayed diagnoses, preventable complications, and avoidable loss of life. This year’s global theme emphasises positive male role models and improving men’s health . To achieve this, we must confront the barriers that keep men from seeking support and redefine what healthy masculinity looks like in our communities. The Hidden Burden of Men’s Health Issues Although men and women face many of the same chronic conditions, men are statistically more likely to: develop heart disease at earlier ages experience severe complications from hypertension and diabetes die by suicide engage in high-risk behaviours avoid preventive screenings These trends are not behavioural flaws—they are symptoms of a broader cultural challenge. Breaking the Barrier of Silence Across many cultures, men are socialised to be “strong,” “self-reliant,” and resistant to seeking help. While resilience is admirable, silence can be harmful. Delayed care often leads to advanced disease, higher medical costs, and poorer quality of life. Encouraging men to speak openly about their mental and physical health is an essential step toward reducing preventable illness. Families, workplaces, faith communities, and clinicians all play a role in normalising these conversations. A Systems Approach to Men’s Health Improving men’s health requires more than one-on-one clinical care—it demands a whole-system strategy that integrates: workplace wellness programmes community health education digital tools to support mental resilience targeted screening for high-risk groups culturally sensitive healthcare delivery Whether addressing hypertension, prostate cancer, substance use, or anxiety, solutions must reflect the realities of men’s lives. Positive Male Role Modelling Healthy male role models influence entire families and communities. Men who demonstrate empathy, open communication, and responsible health behaviours set powerful examples for younger generations. In policy and practice, we must celebrate men who lead with integrity and compassion. Looking Forward International Men’s Day is not simply a celebration—it is a call to action. By dismantling stigma, expanding access to preventive care, and fostering supportive environments, we can transform the health trajectory of men worldwide. Men’s wellbeing matters—not only for their own lives, but for the stability and strength of families, communities, and nations.